Rendering – an important part of the layout for interior designer Carl Magnus Persson

The main focus for interior designer Carl Magnus Persson is to acknowledge the individual. This “mantra” guided the project in the right path when he designed public spaces for the headquarters of an investment company. His ideas were executed with the help of regularly generated renderings during the whole design process.

"For me, it is important to differentiate the people commonly residing in the premises and the ones just being temporary visitors in the very same premises", says interior designer Carl Magnus Persson at Interiörpartner. "This is of significance in order to be able to create a correct and natural flow and avoid the need of directional instructions."

It's all about visualizing the human in the room’s limited perimeters, he says. A fundamental idea that characterized the design work in public environments, such as receptions, dining areas and common areas - for the new head office of the investment company.

Freedom to instantly incorporate greenery

The premises have smaller areas for encounters on a personal and close up level, which affects the choice of furniture, interior fittings and also how the vertical limitations in the spaces should appear. It should feel inviting.

"That's why I wanted something more vibrant than a painted back wall - which would be perceived as dull and cool. Therefore, I designed an organic wall in my ARCHICAD model."

A collage consisting of the ARCHICAD 3D view, a quick and dirty rendering in Artlantis and the final product of one of the common areas.

There was a lack of this specific object type in ARCHICAD’s library.

"That’s when I used the Morph tool, my favourite tool, in the software. It gave me the freedom to draw exactly the shapes I needed to illustrate the plants in the 3D model. I created leaf formations in different sizes to describe how I imagined the green organic wall. Plants are also great as sound absorbers."

Before getting as far as creating and visualizing the ideas in ARCHICAD, the tablet has been his primary tool for documenting hand drawn sketches of his ideas for the project. Carl Magnus focuses on finding the interactive transfer patterns in the spaces and where it is conceivable that someone would want to stop for a quick meeting session, and then he works out a rough solution with interior fittings. He then moves on to finalize the ideas in ARCHICAD.

"A good preliminary work with hand drawn sketches facilitates the work in ARCHICAD, only then do I know how to continue the design workflow."

Rendering is part of the design

All the activities in which the investment company is involved in are displayed in the head office's showroom.

Representatives and customers gather in the showroom to discuss possible deals, and are at the same time surrounded by an exhibition. The idea came up of a display (shaped like a cube) placed in the centre of this room for easy accessibility of brochure material.

The idea with the cube shaped display slowly grew as the project progressed and Carl Magnus came to a point where he wondered what the appearance would be like with two cubes, as opposed to the one he already had in mind. He continued the design in ARCHICAD and rendered a picture with the cubes in Artlantis.

Another collage consisting of hand drawn sketch, ARCHICAD 3D view, Artlantis rendering and the final product of the reception area.

"Then I realized that it was too much with two cubes, something I had not noticed in my hand drawn sketches. In the perspective picture I got a different feeling and saw that it was enough with a single cube as a display feature."

Visualisation is not something that is saved for the final presentation. It is an integrated part of the design process also during the sketch phases.

"I think both ARCHICAD and Artlantis are great rendering tools, quick to use after I have changed properties such as colours and materials in my model. I also use the rendering extensively to visually explain my design strategies to the clients - for instance how my choice of colour harmonizes with other colours variations in the project."

Visualization gave the right amount of laths

When Carl Magnus composed the reception, he let the company's graphic profile guide the colour choices. He took the profile’s yellow and white colour combination one step further and selected oiled oak and marble as the reception’s main materials - which combined became an elegant functionalism. He covered the front of the reception desk with a horisontal lath pattern in oak - with the laths carefully positioned.

"With the help of ARCHICAD it became easier to size up the lath pattern so that it appeared even and symmetrical along the entire front of the desk. I could swiftly make decisions in the software whether the pattern was too compact or too sparsely placed."

Again, the visualization of the 3D model was a tool for assessing the design of an interior detail to make it as optimal as possible. It facilitates the manufacture of the lath work, manufactured by a specialized carpentry later on.

Collaboration in the same model

Carl Magnus worked closely with the architectural firm that designed the entire building. The workflow was smooth since they all used ARCHICAD.

Carl Magnus Persson

"We got a more efficient decision-making process as we all worked in the same model", says Carl Magnus.

Contact was made at an early stage in the project. When they had access to the very same information, the model became a creative contact area where they discussed ideas, gave feedback and also returned with their feedback to me. The collaboration facilitated the entire project and contributed to achieving the welcoming environment that was the goal of Carl Magnus' interior design project.


Name: Carl Magnus Persson
Professional occupation: Interior designer
ARCHICAD user since: 2012
Favourite function in ARCHICAD: Morph tool - this gives Carl Magnus the freedom to do a quick and dirty detail that is non-existing in the library.

Author image

About Love Janson

Love Janson is a communication strategist at ComWise AB. He has a BA degree in communication from Halmstad University.
  • Sweden